Social Media Targeting
Targeting in advertising is perhaps the most difficult thing to do. Marketers are burdened with the responsibility of structuring their message or advertisements in such a manner that attracts the right person without disregarding potential customers. When it comes to social media, there are a number of factors that determine how well an advert will be received and how much it will augur with the “right” crowd within such a wide space. Social media is particularly tricky due to its “trending” concept that undermines already proven principles of marketing and advertising. Therefore, it requires a unique but yet obvious style of advertising, taking into consideration the audience within the social media space.
Reason for My Ad
I choose handbags as my social media advertising campaign based on a number of things. First, handbags are women’s secret obsession making them an attractive venture for the many women who choose to use social media. The other thing about my choice of handbags is that the biggest majority of social media users are females and the social media space makes it the most appropriate venue to advertise handbags.
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Style of Advert
I choose a simple advert with little information on it due to the attitude adopted on social media about reading. Most people tend to respond to simple, direct and uncomplicated kind of advertisements, unlike those type of ads that are filled with so much information. The mix of blue and red color is meant to bring out the beauty of the bags.
Reason Why
I am basing my advertisement on the understanding that my “customers” will be attracted by its simplicity and the quality of photography once I post it online. Beyond this, my niche (females) are compulsive buyers when it comes to handbags, shoes, or such kind of items. This makes my advert suitable for the type of customers my advert is targeting.
