An internal communication is developed to establish the possible causes of low performance in organizations and companies and communicate it to the staff and management team. This paper will determine and explain the mediums used in delivering messages under the case study of the Research In Motion (RIM) organization and as well determine the target audience of the internal communication including their key factors. The paper also crafts the message to be communicated internally and explains the considerable changes in management principles considering the personal needs of the employees in the process. Lastly, the paper gives considerations that can be made to ensure continuous support for the employees during the changing process and identifies the potential sources of conflict that may arise due to the internal communication.
Mediums used to deliver the Internal Communication
While delivering the Internal Communication, verbal, electronic, and written communication will be used to ensure a maximum reception of the message. Verbal communication is effective especially in the technical staff and the product developers who require step by step instructions. The technical staff and team of developers will be clearly communicated on the use of high quality tools that will ensure the competition from other companies like Apple and Google can be contained. Written communication will be specifically directed to the CEOs and inform them of the company’s condition in an official way. The written document will include the issue of improving on their leadership skills and also encourage them to find a means of motivating career development of their employees. Moreover, verbal communication will be reinforced in case of any issue. Contrarily, electronic medium will ensure that each employee is communicated to by the use of SMS. The use of all three forms of communication will be effective in making sure that the message reaches the intended audience.
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Target audience and factors to be considered
The target audience of the internal communication includes the CEOs and the entire team of employees especially in the product development sector. To start with, the CEOs need to be aware of their poor leadership and communication skills. However, the CEOs may seem to be reluctant on the internal communication and may not receive the message in a good way. Therefore, the communication should not be subjective and should consider any cultural factors that may arise. Additionally, the development sector may also seem reluctant as a result of getting used to their traditional way of developing the products. Apart from reluctance, the employee in the development sector may also have cultural problems that may affect their performance as the minority may not feel fully accepted in the workplace hence affecting their overall performance.
The Internal Communication Message
The company has been facing stiff competition from other companies; nevertheless, the issues are mainly internal and can be solved through a number of ways. In the first place, effective leadership from the CEOs be encouraged, and they should step up their leadership and management skills. Employees should also develop a good employee culture since the work environment seemed to be pathetic. A good employee culture can be developed mostly by motivating the employees through tokens in case of achieving goals or through career development options. The greatest pillar of the company, however, should be in effective communication and it should run from the CEOs to the employees. Employees should not feel like they have been left out in the decision-making process and their development opinions should count as well. The company should also consider the needs of their end users in order to know their taste hence produce competitive products. End-user knowledge will possibly increase the general sales of the company and help the company compete with other major companies in the market.
Personal and Development needs of the employees
The personal needs and development of the employees were considered in the message by clearly pointing out on the need to motivate the employees through giving them tokens in an event of a successful project. Another consideration is the career development option which enables the employees to achieve their career goals without specifically looking for other jobs. Employees will benefit and develop personally using these suggestions.
Considerations made to offer continuous support to the employees during the change process
The change process may not favor each employee considering the fact that they are already used to their traditional development techniques. The employees should be given continuous support during the change process through training and preparing them on the new approaches. Additionally, the employees should be closely monitored and listening to their comments and suggestions should be effective and responsive during the change. The employees should also be encouraged to remain positive and innovative in case any issue arises. This can be made through standard policies and procedures that the employees may follow in case an issue arises.
Potential sources of Conflict due to the Internal Communication
It is normal for potential conflicts to arise after the internal communication has been made. The conflicts may include the CEOs denial of their poor leadership and management skills. The CEOs may not be happy with the written document criticizing their managerial skills and may take it wrongly. For the case of employees, confusion on the new the roles that they are required to play may lead to conflicts especially if the medium of communication is not effective. The employees may also experience discrimination by team leaders during their change to new roles hence leading to cases of conflicts. Such conflicts can be solved either by ignoring them, improving on the communication process, or by forcing the solutions.
Conclusion
In sum, internal communication is vital in addressing the internal issues that may be affecting organizations. The issues should be effectively addressed and communicated to from the employees to the leaders of the organization. In case a conflict arises, it should either be addressed by forcing the solutions or just ignoring the conflicts until the pressure reduces.
