The social identity theory argues that people tend to struggle to better or maintain their self-motivation by using any means possible. The social media platforms have just offered them another way of achieving their goals (Novakovich, 2017). For instance, in the past years before the coming of the beautiful innovations, the people had to prove that they had attained something by actually coming forth and doing it so that they can be recognized and applauded for doing it. However, with the coming of the social media people have been given the ability to provide themselves with standards or achievements which they have not worked for or they have not done anything to earn it. The people can tell everyone all that they can do, all that they care about, and how much they have done for them to be ratified or accepted by other in the world (Pegg, 2018).
The ability to edit the social network profiles is the main reason as there is no proof required of the person while coming up with a particular identity on the platform (Novakovich, 2017). Therefore, social media has made the people shift from the right personal-identities as a result of the negative messages shown by the social networks as well as social forces (Pegg, 2018). It must be noted in the earlier generation, the impact that the social effects and media on the identity of the person were positive but the popular culture is forcing the person to come up with profiles that makes them fit into various groups even if they cannot fit in the real world. This results in some people blocking some beneficial information that they believe will not be accepted by their friend or groups of individuals might make of them. Therefore, social media has led into the people acquiring a second identity that help them to be accepted into particular social groups in the community (Novakovich, 2017).
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References
Novakovich, J., Miah, S., & Shaw, S. (2017). Designing curriculum to shape professional social media skills and identity in virtual communities of practice. Computers & Education , 104 , 65-90.
Pegg, K. J., O'Donnell, A. W., Lala, G., & Barber, B. L. (2018). The role of online social identity in the relationship between alcohol-related content on social networking sites and adolescent alcohol use. Cyberpsychology, Behavior, and Social Networking , 21 (1), 50-55.
